PR Pulse | Escalate

Escalate PR is proud to share our first PR Pulse newsletter with our network.

Author

Casey Finestone
May 07, 2024

In today’s edition:

Welcome to Escalate PR Pulse, our quarterly newsletter keeping your finger on the pulse of tech PR. We’re not interested in cluttering up your inbox, but we do like to share interesting stories. In this issue, you’ll find Escalate clients pushing the edges of innovation, and we’re honored to share those stories with the media. If you’re getting Pulse, then we’re already connected. For our clients with us now, THANKS for trusting us with your brand. For anyone else interested in getting earned media coverage for your brand, or want to up your strategic communications counsel, let’s talk!

- Joel Richman, Founding Partner, Escalate PR

Check out what’s NEW on our site www.escalatepr.com, connect with us anytime at [email protected], and read on to get highlights from the first quarter!

Our newsletter site (BeeHiive) offers upgraded features that can be accessed on the online platform. For an enhanced experience, you can create an account by clicking “Read Online” above.

INNOVATION
Dancing Robots and More in San Diego

One of Escalate’s areas of expertise is autonomous tech, including drones, and the best place to see how the drone industry has evolved is AUVSI’s Xponential show. This year Xponential was in San Diego, where Escalate got to roam the show floor and see the future of UAS. We also had a blast sponsoring the basketball game at the Innovation in Mobility reception hosted by our client the Commercial Drone Alliance.

NEWS
Clients Making News

NEWS
Strategic Client Engagements

Allbridge launches new messaging on website.

  • Over the course of Q1, our team embarked on a new corporate messaging and narrative development project for our client Allbridge. The results will soon be the center of all outbound and internal communications and positioning in the ever expanding property technology marketplace.

  • Our work goes beyond traditional PR. One example is that of the work we are doing with FiberLight. With a need to have timely, fresh and compelling content our team at Escalate has been responsible for providing continuous content to fuel the overall content marketing initiative for the organization. This comes at a time of great opportunity for the company as it continues to move its vision forward to push the boundaries of business-class fiber networks.

WHAT’S NEW
Enhanced 2024 Capabilities

We’re excited to roll out a number of new capabilities and programs for our clients in 2024. Through some strategic partnerships, we are now able to confidently provide a broad list of enhanced services making us your full ‘marketing team in a box’ partner. Whether it be lead generation, brand awareness or digital marketing, Escalate has the tools and people to bring immediate value to your marketing program. To go along with our media relations, content creation, crisis communications and messaging initiatives, some of our new capabilities include:

Very exciting stuff! Please contact your team lead for more information, or email [email protected]

CLIENT SPOTLIGHT
DroneUp Ecosystem PR Event

Sometimes, you can still rely on an older but effective tactic for media relations: the press conference.

This was the case for DroneUp, America’s leading autonomous drone delivery company, which on March 26 hosted both a live and virtual press conference where the company unveiled its latest innovation for the drone technology space – the DroneUp Ecosystem. 

Escalate’s team prepared numerous options to support this rollout, including a live press conference at DroneUp’s HQ, where we hosted local journalists, dignitaries, DroneUp partners and dozens of industry trade, business and transportation reporters via the event’s webcast.

DBX unveiling at DroneUp HQ

The results included more than 40 pieces of significant coverage, and a live TV spot on Bloomberg Technology with Ed Ludlow in the middle of the press conference. 

The momentum generated during this event has set the company up to capitalize on this launch and engage with some of the most well-known retailers and convenience stores, and quick service restaurants (QSR) around the US.

John Vernon, Co-Founder and CTO speaking at DroneUp press conference.

❝

It’s been just one week since DroneUp announced the launch of our #ecosystem and the press we’ve gotten over the past 7 days has been incredible! Thanks to the work of our phenomenal PR agency Escalate PR; they are the best in the business. From Bloomberg and Axios to endless industry trades, and pickups from tons of major media outlets, the press has been beyond stellar.”

- Nicolette Craumer, Head of Marketing at DroneUp

CLIENT SPOTLIGHT
Upstream Works AgentNow Release

Upstream Works in transforming the customer experience by developing advanced contact center solutions that support its agent-first mission. In March 2024, Upstream Works released Omni AI Hub, a desktop application that allows customers to use any AI tool of their choice, like ChatGPT, to provide contact center agents with useful tools to aid functions like transcriptions, summarization, sentiment, intent, and escalations.

Since working with Escalate PR, UpstreamWorks has reached over 15 million unique viewers per month in Enterprise Times, Lifewire, Destination CRM, CMSWire, MarTech, Techstrong AI and call center industry titles like Contact Center World, Hospitality Technology, The Fast Mode, Speech Technology Magazine, Smart Customer Service, and more. Moving forward, Escalate is expanding Upstream Works' expertise in CX and AI with business titles and as speaking tracks at industry conferences.

Upstream Works Receives Stevie Award for AgentNow

Upstream Works Receives 2024 CUSTOMER Magazine Product of the Year Award

OUR TEAM
Welcoming Jerry Griffin and Erin McAward

Jerry Griffin joins Escalate PR

A corporate communications and content creation expert, Jerry Griffin brings more than two decades of experience in public relations, journalism and entertainment/technology. A veteran of agencies such as B/HI (Managing Partner) and Edelman (SVP/Deputy Global Client Manager), Jerry specializes in brand and narrative development, finding the right voice for companies of all sizes and industries and applying it to their external/internal communications, social and multimedia content, crisis/issues management and corporate citizenship. A corporate communications and content creation

expert, Jerry Griffin brings more than two decades of experience in public relations, journalism and entertainment/technology. A veteran of agencies such as B/HI (Managing Partner) and Edelman (SVP/Deputy Global Client Manager), Jerry specializes in brand and narrative development, finding the right voice for companies of all sizes and industries and applying it to their external/internal communications, social and multimedia content, crisis/issues management and corporate citizenship. 

Erin McAward joins Escalate PR

Erin McAward is a Senior Consultant with over seven years of experience in developing and driving communications strategy for both B2B and consumer clients. She specializes in helping companies of all sizes build and iterate brand narratives that elevate and differentiate amongst industry competitors. Erin is particularly skilled at developing and promoting content, both native and paid, that incorporates SEO best practices and brand messaging pull-through, leading to increased website traffic and better business results.

Throughout her career, Erin has worked with companies spanning from new start-ups to global, publicly-traded brands, and across verticals including cybersecurity, AI/ML, ecommerce, cloud computing, additive manufacturing, ad/marketing technology, consumer products, and more. Prior to joining Escalate, Erin led communications strategy for Samsung US ecommerce efforts and NYC flagship store activations.

Let’s
Connect

How can we help bring your business to the next level?