PR Pulse | Signals from Q1

The visibility landscape is shifting and here’s what we’re seeing.

Author

Casey Finestone
February 25, 2026

In today’s edition:

🔮 2026 Predictions: What’s in Store for the PR World This Year?

💯 Clients Making Headlines: We’re Bringing the Big Story Heat to Start the Year

✨ Client Spotlight: Mary Lawler Shares Her Escalate Experience

2026 PREDICTIONS
What Does Visibility Look Like This Year?

If Q1 made anything clear, it’s this: visibility is moving faster than most companies are prepared for.

Across B2B tech, we’re seeing patterns emerge:

  • Discovery is happening inside AI systems, not just search results. If your brand isn’t structured for AI search, you’re invisible before the evaluation begins, and your competitors are being recommended to prospects.

  • ROI pressure is accelerating consolidation. From AI startups to neocloud providers and vertical SaaS tools, the market is shifting from experimentation to accountability.

  • Executives who connect dots across industries will win coverage. Product updates alone don’t break through; perspective will.

👉 Read the full 2026 B2B Tech Predictions by the Escalate PR senior team:

CLIENTS IN THE NEWS
Q1 opened strong with commentary-led coverage that positioned our client executives as strategic voices in crowded marketplaces.

  • Ondas CEO Eric Brock appeared on Fox Business’ The Claman Countdown to discuss counter-drone technologies, Blue List defense qualification, and how resilient, NDAA-compliant autonomous systems are protecting critical infrastructure and airports.

  • PowerUs founder Brett Velicovich was featured in this Associated Press article, weighing in on counter-drone authority, interagency coordination failures, and the growing security risks posed by rogue drones following the El Paso airspace shutdown.

  • IDC was featured on Marketplace Morning Report, with Research Director Thomas Schuster discussing how AI-driven automation is disrupting financial services and shifting margins across the ecosystem.

  • FiberLight CEO Bill Major was featured in Fierce Network, predicting mass consolidation across AI startups and neocloud providers as ROI pressure exposes which platforms can truly sustain long-term value.

  • Sitecore CEO Eric Stine authored a piece in Total Retail exploring how AI is shifting where discovery and decision-making happen and why “the answer is the new eye-level shelf.”

  • TakeUp was featured in LODGING Magazine, highlighting how AI-powered pricing intelligence is giving independent hotels a competitive edge through real-time demand forecasting and automated revenue optimization.

  • 3Laws Robotics was featured on Diginomica, exploring how inter-robot communication and collaborative intelligence are redefining what “safe” autonomy means in modern robotics.

WHAT OUR CLIENTS SAY
In Their Words

We’re grateful to Mary Lawler of Valimail for taking the time to share her experience working with Escalate PR.

Cybersecurity is a fast-moving, high-stakes space. Partnerships like this are built on trust, clarity, and steady execution. Mary’s perspective means a great deal to our team, and we hope you enjoy her story.

👉 Watch Mary’s testimonial

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