PR Pulse | ‘25 Kick-Off Edition: Full Speed Ahead!

From securing top-tier media coverage to uncovering emerging trends, Escalate PR is kicking off the year with big wins. Here’s what’s ahead in 2025.

Casey Finestone
February 25, 2025

📣 Clients in the News: Kicking off 2025 with major media coverage

📝 Thought Leadership: PR insights shaping 2025

🏆 Escalate in the News: Industry recognition and expert perspectives

IPRoyal made headlines in CNBC, adding perspective on the growing market for ethical proxy networks.
Fortune reported that employee leave requests jumped for the third consecutive year, with mental health playing a key role—a trend closely tied to companies like AbsenceSoft.
IDC was spotlighted by AP News in a feature on China’s climate initiatives and the role of AI in fossil fuel analysis.
Fierce Network featured FiberLight’s Bill Major, diving into how AI is transforming fiber networks.
Upstream Works CEO Rob McDougall was featured in Destination CRM, discussing the evolving role of AI in customer experience.
WorkLife highlighted AbsenceSoft in a piece on workplace accommodations and remote work policies, showcasing the company’s leadership in HR solutions.

Our latest blog posts are packed with insights to help businesses navigate PR, marketing, and media in the year ahead:

🚀 PR for HR Tech Companies: A deep dive into how HR tech brands can use PR to stand out in a crowded market.
📢 Meta’s Easing of Content Restrictions: What it means for brands and media professionals.
📊 Maximizing Industry Surveys: Five ways to turn your research into impactful media placements.
🔮 2025 B2B Tech PR Predictions: Insights from Escalate PR’s senior team on the trends shaping the year ahead.
🔐 Data Privacy Day 2025: A look at how brands can build trust through transparency in an era of heightened privacy concerns.

🏆 Jason Ouellette was featured in Bulldog Reporter, offering insights into the evolving role of PR agencies in an AI-driven world.

🗞️ Provoke Media tapped Jason Ouellette for expert commentary on media relations best practices in 2025.

💡 Joel Richman shared perspectives on strategic storytelling and brand positioning in PR News.

How can we help bring your business to the next level?