Most AEO Advice Is Useless. Here’s What Actually Works.

If you’ve been reading the sudden flood of “AI visibility” advice, you’ve probably noticed something:

Most of it sounds good … and fixes nothing.

• “Promote your strengths.”

• “Create useful content.”

• “Lean on PR.”

• “Be authoritative.”

Helpful?
Sure.

Actionable?
Absolutely not.

Because here’s the truth every smart CMO in B2B tech already knows:

LLMs do not rank brands based on “vibes”. They rank based on structure, schema, signals, technical readability, and external authoritative sources.

And yet, 95% of the AEO content circulating right now completely ignores the technical reality of how AI crawlers actually operate.

At Escalate PR, we didn’t guess our way into AI visibility.
We ran the largest analysis of B2B press releases ever conducted (3,294 of them) across OpenAI, Gemini, Perplexity, and Claude.

The results?

When content follows specific structural patterns, LLMs:

• Summarize it 42% more often

• Cite it 31% more often

• Recommend the brand significantly more often

And when your site sends the right verification signals?

Your brand becomes the version of “truth” these AI systems prefer.

That’s what no one else is talking about.

Because “AEO” is not:

• a new buzzword

• a tagline

• or a rebranded content calendar

It’s technical infrastructure + structured content + credibility signals + PR + measurement.

We’re the only ones combining:

• A proprietary, data-backed AI-optimized press release format

• A tech partner fixing the backend issues your PR agency can’t touch

• A measurement framework that shows actual visibility lift, not vanity metrics

Which is why our clients aren’t just “doing AEO” but their outperforming competitors with triple their budget in AI search results.

If you want to see what AEO actually looks like (not the surface-level fluff) you can read the research-backed framework here → https://escalatepr.com/ai-optimized-press-release-framework/

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